Client
Museum of Oxford
Project Background
This illustrated branding project was created for the exhibition titled River Swimming in Oxford organised by the Museum of Oxford. It included an exhibition logo, a heavily illustrated poster and the delivery of the poster assets in an isolated way so that they could be used on their interpretation boards, social media and even podcast.
During the pandemic summers of 2020 and 2021, when travel was limited by lockdown restrictions, there was a dramatic revival of river swimming in Oxford. The riverside became the city’s own holiday resort. In the wake of this trend, a handful of half-forgotten names began to resurface in Oxford’s memory: Tumbling Bay, Long Bridges, Parson’s Pleasure, Dame’s Delight.
The exhibition at the Museum of Oxford includes photographs, artwork, maps, plans and ephemera reflecting on the vibrant history of the city’s river bathing places, from the 1600s onwards.
The poster explores past and present practices of river swimming and the animals that these spaces are shared with.
Themes
Sector
Service
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