Branding & Packaging // RELEAF BAG

RELEAF is a fully biodegradable product that allows both men and women to relieve themselves in an emergency. Previously launched in India, the product required a complete redesign for the UK and European markets. The branding needed to be fairly neutral as the product will be used in various
markets and across a range of age groups.

Another requirement was to emphasise its environmental friendliness. It is now available at selected UK festivals, which is why the beach flag design was also part of the project.

2019 // digital