Branding // packaging
RELEAF is a fully biodegradable product that allows both men and women to relieve themselves in an emergency. Previously launched in India, the product required a complete redesign for the UK and European markets. The branding needed to reflect the fact that the product was going to have fully biodegradable packaging and had to be fairly neutral as it is used in various
markets and across a range of age groups.
RELEAF is now available at selected UK festivals and you can also buy it online on the official RELEAF website.